About Cathay
Cathay Financial Group is one of Asia's leading financial institutions, committed to delivering excellence across insurance, banking, and securities services.
Our CI Story
The visual identity of Cathay Financial Group, including its parent company Cathay Financial Holdings and its subsidiaries, is centered around the "Tree" as its core spirit and fundamental form.
The upper canopy is composed of a cluster of circles, symbolizing unity and convergence. Paired with a sturdy trunk and deep, stable roots, the design represents Cathay's continuous upward growth and flourishing vitality. This reflects our mission: "Creating Value, Enriching Life."
The three-toned green gradient within the tree illustrates the vibrant vitality of a tree bathed in sunlight, while simultaneously embodying the three pillars of Cathay’s core values:
Innovation
Endless upward growth and continuous evolution.
Integrity
Deeply rooted and rock-solid.
Accountability
Flourishing foliage, taking ownership with courage.