Cathay United Bank Launches CUB Vietnam App

Cathay United Bank (CUB) officially launched the CUB Vietnam App on March 28, marking its entry into the digital consumer lending space and enhancing convenience for users.

According to CUB’s leadership, the CUB Vietnam App serves as a comprehensive digital financial platform, enabling customers to access loan services in a more seamless and secure manner. The application features a streamlined onboarding and loan registration process, significantly reducing paperwork and processing time. With just a national ID, customers can apply for financial services anytime and anywhere, without the need to visit a physical branch.

(Bank leadership and guests experience the registration process on the CUB Vietnam app.)

A key feature of the platform is its revolving credit facility with a tenor of up to five years. Within this approved credit limit, customers can request multiple disbursements without repeating the full loan application process, thereby minimizing friction and enhancing user experience.

Mr. Benny Miao, Executive Vice President in charge of Southeast Asia at Cathay United Bank (CUB), stated that the launch of the application is part of the bank’s 2024 brand repositioning strategy. It also reflects the Group’s commitment to innovation and the continuous enhancement of customer experience.

“The newly launched application marks a significant transformation in the Vietnamese market, expanding our service scope into the consumer finance segment,” Mr. Miao emphasized.

He added that over the past 18 years in Vietnam, CUB has continuously enhanced its products and services to deliver greater value to customers, while contributing to the development of digital consumer finance standards within Taiwan’s banking ecosystem in Southeast Asia.

(Mr. Benny Miao outlined the vision of CUB)

Mr. Joe Liang, Executive Vice President of CUB, stated that the bank’s current strategy is centered on establishing a digital financial ecosystem that is secure, transparent, and user-friendly. He noted that the launch of the CUB Vietnam App and the online consumer lending product marks an important initial milestone for the year.

“We are committed to maintaining a long-term presence in Vietnam and will continue to refine our offerings in line with evolving customer needs and preferences,” Mr. Liang stated.

At the event, Mr. Dan Nguyen, Head of Retail Product Development at CUB Ho Chi Minh City, shared the bank’s ambition to become a trusted financial partner for Vietnamese customers. He added that CUB will continue supporting sustainable development goals within the local community in the years ahead.

(Bank executives also introduced the year’s new message: “With Cathay, Everything is Covered.”)

Previously, on January 4, CUB announced its expansion into consumer finance in Vietnam, positioning the country as its “second home” amid its growing importance in global supply chains. The bank’s repositioning strategy is built on three pillars: digital infrastructure, digital services, and talent development and retention.

(CUB executives shared the bank’s strategy and vision for 2024)

Established in 1975, Cathay United Bank is a subsidiary of Cathay Financial Holdings. With a vision to become a leading financial institution in the Asia-Pacific region, CUB currently operates 232 branches and offices across multiple markets, supported by a workforce of over 10,000 employees.